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The Financial Times speaks with property advisor platform First In The Door about a growing trend for off-market sales.
Off-market property sales — where homes are marketed privately rather than publicly listed on portals — have traditionally been associated with the upper end of the market. But in today’s more cautious housing climate, the approach is gaining attention across a wider range of price brackets.
A recent Financial Times article examines why some sellers are turning to discreet marketing strategies and whether selling off-market can offer a meaningful advantage. The piece also highlights the increasing role of buying agents, whose networks often surface properties before they ever reach the open market.
Can going ‘off-market’ help sel…
At First In The Door, we see firsthand how these private channels operate — and why, for the right property and the right buyer, they can form part of a successful strategy.